My momma always said, "Manners matter." And that's true for the new media frontier too.
Being polite is just as important (if not more) in digital communication as it is in real life.
In fact with the lack of voice intonation and body language it's even more important to practice good manners online than when communicating face to face.
Much of building online relationships rests on manners – whether you're writing as a brand or a company or as a single entity.
Just like real life – no one wants to talk to a jerk.
So with that in mind I jotted down three simple things that help foster relationships online (and in person for that matter):
1) Listen
A no-brainer. But there's nowhere else to begin. Like ALL communication, people mostly want to talk about themselves. That's not a slight anyone in particular it's just a plain fact about people.
A conversation is like a tennis game – the ball (a topic) is served, volleyed and returned. One of the players can't grab the ball and run, that's called keep-away and it defeats the point of playing tennis in the first place. It's important to return the ball.
Unfortunately some approach communication, whether online or in person, to be a game a keep-away in which you hold onto the attention for as long as you can. But it costs them the game. It costs them the game because no one wants to play with them.
2) Respond
Always tweet back. Promptly respond to blog comments. "Like" people's Facebook links comments and retweet with abandon. Show thankfulness for people's interest in your content and show interest in theirs. Validate others by validating their thoughts.
Whether or not you agree with everything everyone says, legitimize others by responding with legitimacy.
And always, always, always remember:
Social media is a communications medium – so communicate.
Twitter is one of those platforms where people seem to completely disregard normal rules of communication and instead operate by some sort of hybrid sense of social hierarchy. Some only respond to those with a greater or equal number of followers, which I find to be petty and shallow.
3) Engage
Social media is not a broadcast medium. It's a two-way street. Communication flows back and forth between communicator and audience. Writing a blog post or creating original content is merely the first step in what ideally becomes a conversation.
As much as we may try to pretend that digital communication is different and new, it's not. It's still communication, plain and simple. Being polite, being a good listener and being considerate still hold as much (or even more) merit as they once did.
The only thing the Internet does is make it easier to have MORE communication. Think about that...

