Campy, but effective.

Check out this video. It's campy. It's cliche. It's low quality.

But it's effective.

I shot this with a FlipCam, produced it with iMovie and published it on Facebook and Twitter.

Sure it's not high quality, in any sense of the phrase, but it gets peoples' attention.

And isn't that what media's all about?

A Little Baseball Video

Check out this little video I made for the Wenatchee AppleSox a few days ago:



Nothing major - in fact it's a bit of a cliche "Rocky" spoof - but it gets the job done and illustrates my point about new media marketing needing to be consistent, creative, dynamic and engaging as opposed to high production quality and slick bells and whistles.

Twitter's New Photosharing Revamp - Pretty Cool

Twitter's been undergoing some interesting changes lately (including purchasing TweetDeck) and their new photosharing revamp is pretty slick.

Check it out:

The Family Business Makes It To New Media

So guess who's got a logo and Facebook page?

This guy.

Whaddya think?

Originally I was going to go with "Branding, Quality Content and Social Media Marketing" but y'know – there's a lot more to digital marketing than just Twitter, Facebook and other social media platforms. Plus the term "social media" suggests a certain informality – it makes one think it's something anyone who is active on Facebook can do. And that is not the case.

It's kinda like the difference between public access and primetime. Sure, both are broadcasted but it's all about how many people pay attention....

But please click "like" on my Facebook page because I need all the followers I can get. I just set it up and don't have many friends yet.

Will you be my friend?

Skiing To Baseball: Social Media Alla' Time

A big part of being a freelancer writer, or marketing consultant, or new media Ronin ... whatever you wanna call it it - is constantly finding new clients.

(Side note, "New Media Ronin" is my favorite of those three titles and may or may not be on my card...)

But point is, working for yourself is a challenge.

Yes, it's nice being your own boss. It's also perpetually nerve-wracking. Next month I could be making twice as much as I am this month. But then again - I could be making half of what I am now.

So necessity ... er ... necessitates I keep signing clients. So I recently picked up the local summer league amateur club, the Wenatchee AppleSox.

If you don't know much about baseball - summer leagues are where all the good college players go to cool their heels during their summers. And by "cool their heels," I mean make a name for themselves and show the pro scouts what they're made of.

It's a really interesting time to watch baseball players because it's where the mental and physical aspects of the game of baseball really coalesce and make or break players.

It's where the wheat is separated from the chaff, so to speak.

But my job isn't to wax poetic about bygone aspirations of pro ball - it's to get people excited about baseball. So that's what I plan to do.

The season starts June 3rd and so far a few of the highlights of what I've done is make the AppleSox mascot, Coyote, a Facebook page. And I made this video:



Nothing major - just a little messing around in iMovie.

Follow the AppleSox on Facebook and Twitter to keep track of my progress through the season.

Go AppleSox!

Why I Love 'The Twitter' (Prt. I: Content is King)

I once read a Tweet that went, "Facebook makes you hate people you know and Twitter makes you love people you've never met."

That, ladies and gents, pretty much sums it up ...

Facebook is a relationship-based network while Twitter is content-based.

When it comes to Facebook you usually know the people who populate your feed. And let's be honest - how many people from high school or your last job share your taste in music, political beliefs or interest in 18th Century romantic literature? (Or to be more honest, who else among your peer group just finished the latest episode of Real Housewives of Atlanta and want to rant about how Laquisha got her weave pulled out?)

Probably not many. And the people you actually know and interact with on a regular basis would judge you for your voyeuristic quirk, compelling you to keep tabs on the dredges of humanity residing along the Jersey Shore or the suburbs of "Hotlanta."

If you're honest you run the risk of alienating the people you actually know.

Enter, Twitter and the Meme.


Personal enough to get to know someone but not personal enough to have to meet face to face.

You can be MORE honest about your views because it's not like you have to attend a cocktail party with anyone 3 months down the road. There's no mutual acquaintances, no small talk, no chit chat.

You have 140 characters to say what you think - so say it. And points are awarded for being clever.

Meanwhile, in Facebook-land, you have to justify why you think things like child labor human trafficking are morally reprehensible to the likes of your Grandma, 2nd grade teacher and ex-girl friends.

Granted, Twitter takes more effort, it's harder to use and it's more obscure. But those are the things that make it great!

You're perceived solely about what you think - not by reputation, action or who your friends are.

Scary when you think about it....

Checking In Kinda Creeps Me Out

Dominick Bonny is at Caffe Mela getting a cup of coffee.

Dominick Bonny is at Nike Town buying new shoes.

Dominick Bonny is at Dr. Miller's receiving a colonoscopy.

Some things are better left off social networks.

Until very recently I maintained that geolocation and social networks shouldn't mix.

Everyone knows about the Facebook Check In application by now and personally, I've been reluctant to engage in the relatively new Facebook feature. My initial reaction to the development was: "Ugh, too far Facers..."

I thought it re-enforced the stereotype that social networking is nothing more than a collection of narcissistic nitwits obsessively cataloging every mundane detail of their lives in lieu of actual social interaction.

It wasn't until Facebook deals came along that I began to change my opinion about "checking in." Deals is basically Facebook taking FourSqaure's checking in function and marrying it to Group On's discount deals function and adding the mass popularity of Facebook.

It's pretty much a holy trinity of good ideas.

Typical Zuckerburg, taking someone elses' good idea and executing it better than anyone else can.

With Deals you can incentivize check ins and give those who check in a reward, in the way of a discount. You can also claim group discounts - prompting people to bring their friends. You can also give a donation to charity through deals - which is kinda cool.

As a social media marketer with service businesses as clients the implications of these apps are exciting and could make for increased business. As a social media user I still have my reservations about engaging in the activity personally.

This piece by The Onion kinda summed it up for me:



But I guess I'd better get with the program.

Dominick Bonny is in his kitchen, toasting a bagel.